The strength of the fast food giant in customer satisfaction exceeds other restaurants

Americans have many options when they want to eat, either in a fast food chain or in a full service restaurant, with customer satisfaction an important factor where they are going.

A new report from American customer satisfaction index (ASCI) offers a detailed view of the way brands accumulate in terms of customer satisfaction.

In general, customer satisfaction with fast service restaurants remained the same as last year, reaching 79 out of 100, according to the ASCI restaurant study and the delivery of food 2025.

Of the fast food brands, Chick-Fil-A pointed out the highest customer satisfaction score, at the age of 83, according to the study.

It was also specifically classified into chicken -focused fast food boards.

The chain, which has more than 3,000 locations throughout the United States and Canada, has kept the first place for customer satisfaction among fast service restaurants for 11 consecutive years.

In the general fast food score, there was a two -way draw for second place.

Panda Express and Starbucks received 80 scores, according to ASCI.

Starbucks recorded a 4% leap in the year -on -year satisfaction, according to the study.

According to the data, Arby, Panera Bread, Pope Johns and Pizza Hut, with a score of 79, did not fall behind.

The fast food brand with the lowest customer satisfaction score in the study was McDonald’s, at the age of 70. It was 1% lower than last year.

However, ASCI said that “the company’s new efforts to accelerate R&D to boost faster technology and menu changes can reverse this trend.”

McDonald’s recent McCrispy debuties in their American menus and will reintroduce their favorite refrigeration wraps by fans next month. The company also said that drinks are an area where it can see significant growth.

In the meantime, the full service restaurant sector had a customer satisfaction score of 82, according to ASCI.

This was a decrease of 2% compared to last year.

The ASCI said that the customers of the full service restaurant “perceive less value and are frustrated with their delivery and delivery experiences”, but the reference points for food and service were not yet “highly high”.

Texas Roadhouse, who tied for the first time with Longhorn Steakhouse last year, maintained the highest customer satisfaction score this year for restaurants located, despite a fall of 1%.

Scored 84.

With a decrease in 2%customer satisfaction, Longorn Steakhouse fell to number 2 and received an 83, for the study.

The Darden Olive Garden Restaurants, at the age of 81, was below Lonchorn.

The ASCI study found two brands (Applebee’s and Cracker Barrel) obtained 80 for customer satisfaction.

The director of Research ASCI Emerit Forrest Morgeson said in a statement that restaurants “can no longer simply rely on their traditional game books”.

“The triumphant brands will be those that quickly adapt to the change of tastes without compromising coherence or experience,” he said.

The ASCI study also examined how food delivery services were played at the Customer Service.

It was found that “smaller” services had a higher customer satisfaction compared to major companies such as Uber Eats, Doordash and Grububhub.

The small services had a score of 77, two higher points than Uber Eat and five higher points than DOORDASH and GRUBHUB.

In general, customer satisfaction for food delivery services reached 74, an increase of 1% year -on -year.

“Although prices are still the lowest part of the food delivery experience, scores have improved a bit with the equity of food prices and the equity of taxes and service rates up to 3% up to 71,” said the ASCI report, pointing to customer satisfaction with mobile applications and food delivery websites also made some benefits.

According to Wallethub, the average total that the north -American households spend each month, an average of $ 269 a month.

Some restaurant brands have been disputing with consumers who eat less and spend less when they do so in recent months, as economic uncertainty has taken into account their decisions.